My Non-Consumer Elevator Pitch!
by Katy on September 17, 2025 · 2 comments
One thing that I got out of last week’s FinCon Expo was that it forced me to tighten up my “elevator pitch.” You know, that tiny speech where you rush through your hopefully impressive vision in the short amount of time you get while sharing a metaphorical elevator. Okay, I wasn’t really trying to impress anyone, (nor did I take any elevators) but I wanted to concisely and articulately explain what I write about as The Non-Consumer Advocate.
Concise and articulate is easier said than done.
Yes, my blog about frugality, but it’s also about the ways in which our spending choices have the power to influence the world we live in. It’s personal finance, but also activism. It’s being #cheapaf for a reason.
Breathe, Katy . . . .
It went a little something like this:
“Hi, I’m Katy Wolk-Stanley and I’ve been writing The Non-Consumer Advocate blog since 2008. I made a decision in 2007 to not buy anything new for a year, and when that year I was over there was no going back. I encourage my readers to think about how their purchases influence their communities, not only from a financial standpoint, but also as a form of power.”
Short and sweet.
I’d then answer questions and learn about their platforms. I met so many amazing people and was not shy about introducing myself to people I follow on YouTube and Instagram. Of course I also discovered new accounts to follow and gained my own new followers.
My pitch seemed to land well and I subsequently have a couple possible opportunities as a result of the connections I made.
What do you think of my elevator pitch? Do you have anything to add? Please share your thoughts in the comments section below.
Katy Wolk-Stanley
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{ 2 comments… read them below or add one }
It’s a great elevator speech. I also take away from the blog: community with a circular economy and consider the real cost of purchasing an item. How was the person who made it treated? What happens to the item? Can it be repaired or recycled.
I think your pitch is fantastic. I’m glad FinCon was such a good experience for you.