Last Sunday’s Parade Magazine included an article titled, “Why Shopping is Good Again” by Lee Eisenberg. I set the insert magazine aside, thinking the information included in such an ad based publication would certainly be an interesting read.
It turns out that Eisenberg has a book to be published next week called, “Shoptimism: Why the American Consumer Will Keep On Buying No Matter What,” so the article actually was more than the that silly recession is behind us, please buy our advertiser’s products that I had expected.
One part of the article that struck me as quite insightful was the subject of how experiences differ from things:
“Over the past decade, social psychologists have conducted numerous studies that find we’re happiest when, instead of shelling out for stuff, we spend money on things that provide social and personal engagement.
Shared experiences, researchers find over and over again, offer greater value than material buys. Pleasant memories don’t fade in the wash or go out of fashion. Just think back on that family trip out West. Sure, everyone returned home with assorted souvenirs that proved you were actually there. But now, what do you remember as the most meaningful part of the trip? Maybe it was the look you saw on your kids’ faces, their eyes wide as saucers, as they peered into infinite chasms that offered up a spectacle beyond anything they’d experienced before—including, even, the first time they fired up their PlayStation.”
My mother’s birthday was last week, and instead of buying her more stuff, I took her out on the town to see a play with dessert afterwards. We started this tradition a few years back when a showing of Sing-Along Sound of Music was in town and I decided that I had found the perfect gift for her. Not only would we get to spend a child-free evening together, (a rarity at the time, as my kids were still small) but the combination of singing and making smart-ass remarks at the screen was right up her alley. My instinct was right on the money, and we still laugh about how fun that night was.
My mother already owns a lifetime of possessions and there’s nothing I can buy her that she doesn’t already have. Nothing.
I would suggest that you consider the things vs. experiences issue when making your gift giving choices for this year’s holiday season. Not only are you providing an experiential gift, but are not contributing to the excessive clutter that so many of us struggle with. Plus there’s none of that pesky packaging!
Have you received or given experience gifts such as theater or movie tickets; massages or homemade gift certificates in the past? Please share your stories in the comments section below.
Katy Wolk-Stanley
“Use it up, wear it out, make it do or do without.”
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